financeSkift··1 min·For: Owner, Investor, GM, Revenue
Wyndham to Debut Midscale Branded Residences in UAE
Wyndham Hotels & Resorts is expanding its footprint in Ras Al Khaimah by introducing its first branded residences under the Vienna House and Dolce brands. The move aims to capture the middle-class market, a segment the company believes has been overlooked by luxury-focused competitors.
Key Takeaways
- 1Identify untapped demand for midscale and upscale branded residences to diversify revenue outside of traditional luxury tiers.
- 2Capitalize on the growth of Al Marjan Island in Ras Al Khaimah with five planned projects, including partnerships with BNW Developments and Sugee Group.
- 3Leverage existing brands like Vienna House and Dolce to establish a residential footprint in the Middle East and Gulf regions.
Source: Skift
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