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Capital One Capitalizes on Card Loyalty with Hotel Collections
marketingSkift··1 min·For: Owner, GM, Revenue, Marketing

Capital One Capitalizes on Card Loyalty with Hotel Collections

Capital One Travel has expanded its Premier and Lifestyle Collections to over 1,400 curated properties, offering premium cardholders exclusive benefits and bespoke booking experiences. The strategy leverages credit card rewards programs, which 34% of U.S. travelers now rank as more rewarding than traditional hotel loyalty schemes.

Key Takeaways

  1. 1Capital One's curated hotel program now features more than 1,400 luxury and lifestyle properties globally.
  2. 234% of U.S. travelers favor credit card rewards programs over traditional hotel loyalty programs (22%).
  3. 3Properties are selected via qualitative reviews and data analysis focusing on service quality and guest satisfaction.

Read original source →

Source: Skift

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