marketingSkift·1 min·For: Owner, GM, Marketing, Investor
Minnesota Launches 'Neighborism' Campaign Post-ICE Crackdown
Explore Minnesota is launching a new campaign titled 'Come Visit Your Neighbors' to rebuild its reputation after an ICE immigration crackdown damaged the tourism sector.
Key Takeaways
- 1Evaluate the impact of 'Operation Metro Surge' on regional tourism demand and staff sentiment.
- 2Leverage grassroots 'neighborism' and community-led stories in marketing to rebuild a destination's brand after a crisis.
- 3Monitor local government and ICE activities that may disrupt hospitality workforces and traveler perceptions.
Source: Skift
Keep reading
Our reporting
More in marketing