generalHospitalityNet··1 min·For: Owner, GM, Marketing, Investor
Preferred Hotels & Resorts Adds 20 New Global Properties
Preferred Hotels & Resorts has expanded its global footprint by adding 20 new member properties between January and March, spanning diverse locations from Bali to Lyon.
Key Takeaways
- 1Analyze the addition of 20 new member properties across global markets including Indonesia, France, and the USA.
- 2Leverage the 'I Prefer' loyalty program which is offering 2,500 bonus points to drive early bookings at these new locations.
- 3Observe the trend of independent hotels joining larger soft brands to gain global distribution while maintaining unique identities.
Source: HospitalityNet
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