generalHotel Dive··1 min·For: Owner, Investor, GM, Marketing, Revenue
Sports Illustrated Resorts Expands to Baton Rouge
Developers are converting a Hilton hotel in Baton Rouge into a Sports Illustrated Resorts property, marking the brand's expansion into premier college sports markets.
Key Takeaways
- 1Target university markets by converting the existing Hilton Baton Rouge Capitol Center into a Sports Illustrated Resorts branded property.
- 2Leverage the SI lifestyle brand to tap into high-demand sports tourism and collegiate fan bases in Baton Rouge.
- 3Capitalize on the trend of lifestyle-branded hotels in college towns, following the brand's model of sports-driven hospitality experiences.
Source: Hotel Dive
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