The Hospitality Newsletter
Today
Hyatt Challenges Hilton Over Use of 'Select' Hotel Brand Name
marketingSkift··1 min·For: Owner, Investor, Marketing

Hyatt Challenges Hilton Over Use of 'Select' Hotel Brand Name

Hyatt has filed a trademark opposition against Hilton's proposed 'Select by Hilton' brand, citing its own existing 'Hyatt Select' marks. Both hotel giants have agreed to temporarily pause legal proceedings while negotiating a potential settlement.

Key Takeaways

  1. 1Hyatt filed an opposition with the USPTO to block Hilton from registering 'Select by Hilton'.
  2. 2The challenge cites Hyatt's existing 'Hyatt Select' trademark and related pending applications.
  3. 3Proceedings are currently suspended with mutual consent as both companies pursue settlement talks.

Read original source →

Source: Skift

Keep reading

Our reporting

OriginalMarriott Luxury Commercial Leadership: DOSM & Strategy ShiftsWritten from 2 sources
OriginalMidscale Brands Gain Consideration in 2026 YouGov Hotel StudyWritten from 1 sources

More in marketing

HospitalityNetManaging Hotel Demand For The 2026 World Cup1 min readSkiftPriceline Appoints New CEO and Relaunches Negotiator Brand1 min readHotel BusinessGen Z Favors Online Reviews Over Hotel Brands, Study Finds1 min read

Also relevant for Investor, Marketing

SkiftAirlines Race to Capture Spirit’s Routes and Customers1 min readHotel Tech ReportDIRS21 Channel Manager: Real-Time Sync & Booking Control1 min readHospitalityNetUS Hotel RevPAR Increases 6.5% Through Late May 20261 min read
All marketing newsFor InvestorFor MarketingFor OwnerToday's briefing