financeLodging Magazine··1 min·For: Owner, Investor, GM, Revenue
Hilton Soft Brands Surpass 200 Combined Open Hotels
Hilton’s soft brands, Curio Collection and Tapestry Collection, have achieved a major milestone with over 200 combined open properties and a pipeline of nearly 200 more.
Key Takeaways
- 1Leverage the growth of soft brands which allow independent hotels to maintain unique identities while utilizing Hilton’s global engine.
- 2Note that Curio Collection by Hilton has reached 160+ properties with 75 more in the pipeline, focusing on upper-upscale luxury.
- 3Monitor the rapid expansion of Tapestry Collection, which now has over 120 open hotels and a pipeline of 100+ properties.
Source: Lodging Magazine
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