marketingSkift··1 min·For: Marketing, Owner, GM, Revenue, Investor
Hotels Pivot Strategies as AI and Social Media Reshape Searc
Major hotel groups are overhaulng their marketing strategies to capture traveler interest earlier in the planning process as AI and social media replace traditional search methods.
Key Takeaways
- 1Shift marketing focus toward the early discovery phase as travelers transition from brand-specific searches to experience-based AI queries.
- 2Optimize digital content for AI and social media algorithms that prioritize specific activities, such as 'best diving spots,' over star ratings.
- 3Leverage social platforms to influence demand before the traveler has committed to a specific destination or brand.
Source: Skift
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