operationsSkift··1 min·For: Owner, Investor, GM, Marketing
Lemon Tree Hotels Expands to UAE, Thailand, and Maldives
Indian hospitality brand Lemon Tree Hotels is expanding into key overseas markets within three hours' flying time of India to capture outbound domestic travel demand. Executive Chairman Patanjali Keswani noted that Indian hotel brands can leverage their strong home customer base to build an international footprint.
Key Takeaways
- 1Focusing on markets within 3 hours' flight time: UAE, Thailand, and Maldives.
- 2Leveraging a domestic customer base where 45% of demand comes from repeat guests.
- 3Aims to convert non-enrolled repeat travelers into its 2.5 million-member loyalty program.
Source: Skift
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