BWH Hotels GB Hires CFO and Sales Head Amid Revenue Surge

BWH Hotels GB has appointed Gary Wallace as chief financial officer and Akshada Kodag as national sales manager for premium and extended stay [1]. The executive moves follow a 10% rise in meetings and events revenue alongside a 16% year-on-year climb in advance bookings across the company's network of more than 230 independent venues [2].

Who is leading financial management at BWH Hotels GB?

Gary Wallace has taken over as chief financial officer, replacing Adrian Burrows following his retirement after more than 14 years serving as finance director and company secretary [1]. As Boutique Hotel News reported, Wallace joins the hospitality organization from Time to ACT, a public engineering and clean energy transition firm where he previously served as CFO [1]. According to hotelowner.co.uk, Wallace managed the stock market listing during his tenure at Time to ACT [2].

Wallace outlined that his focus will center on deploying data and commercial insight to guide investment decisions, enhance performance, and boost value across member hotels [[1], [2]]. He emphasized that effective financial management balances risk evaluation with confident capital allocation [1].

Who will lead premium and extended stay sales expansion?

Akshada Kodag has been named national sales manager for premium and extended stay, bringing over 20 years of hospitality experience across both hotel operations and sales roles [[1], [2]]. Kodag previously worked with global hotel groups including InterContinental, Kempinski, Hilton, Accor, and Macdonald [[1], [2]].

Kodag will target corporate buyers and specialist travel agencies to serve evolving demand for flexible, experience-led, and longer-term business stays [[1], [2]]. As reported by Boutique Hotel News, BWH Hotels GB chief executive Tim Rumney identified corporate travel alongside meetings and events as major drivers contributing to brand performance across member properties [1].

What commercial metrics prompted the leadership appointments?

The appointments follow a period of portfolio additions and rising business travel revenue across the group's UK footprint [2]. According to hotelowner.co.uk, BWH Hotels GB recorded a 10% increase in meetings and events income alongside a 16% annual uptick in advance reservations [2].

The company also expanded its accommodation capacity by 100 bedrooms over the last 12 months, bringing total recent signings to 291 rooms [2]. The network currently encompasses more than 230 independent hotel venues across Great Britain [2].

How does BWH Hotels GB plan to position its extended stay portfolio?

BWH Hotels GB intends to capture corporate travel requirements that diverge from traditional single-night stays by expanding connections between member properties and specialist booking agencies [[1], [2]]. Tim Rumney noted that both Wallace and Kodag were recruited to maintain operational momentum, reinforce the group's premium and extended stay brands, and generate commercial value for member hotel owners [[1], [2]].