The Hospitality Newsletter
Today Friday, July 31, 2026
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financeSkift··1 min·For: Owner, GM, Revenue, Investor

Choice Hotels Underperforms Industry Growth in Weak Q1

Choice Hotels experienced a challenging first quarter with RevPAR falling 2.3% while the broader industry grew, driven largely by regional weather impacts and domestic underperformance.

Key Takeaways

  1. 1Monitor RevPAR trends as Choice Hotels' 2.3% decline significantly underperformed the broader U.S. industry growth of 4% during Q1.
  2. 2Evaluate regional risks following hurricanes in four key states that contributed to the brand's quarterly revenue weakness.
  3. 3Track international expansion efforts, particularly in Canada, which remains a primary growth driver for the company despite domestic setbacks.

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Source: Skift

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