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Today Friday, July 31, 2026
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financeLodging Magazine··1 min·For: Owner, GM, Revenue, Investor

US Hotel Industry Reports Positive Performance Comparisons

The U.S. hotel industry saw growth across all three key performance metrics for the week ending August 10, led by a significant 2.4% increase in ADR.

Key Takeaways

  1. 1Monitor ADR growth as it remains the primary driver for a 3.1% increase in RevPAR nationwide.
  2. 2Focus on Top 25 Markets like Houston and New Orleans, which saw double-digit RevPAR growth due to events.
  3. 3Prepare for continued occupancy stability as the industry reported a modest 0.6% year-over-year increase.

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Source: Lodging Magazine

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