operationsHospitalityNet··1 min·For: Owner, GM, Revenue, Marketing
Why Value-Add Inclusions Outperform Price Cuts
Hoteliers are shifting focus from price discounting to perceived value, using bundled offers like free breakfast to drive millions in revenue and increase loyalty sign-ups.
Key Takeaways
- 1Prioritize value-add inclusions like breakfast over flat price discounts to maintain rate integrity and attract quality-conscious guests.
- 2Leverage breakfast offerings to drive direct bookings, with BWH Hotels GB reporting £13.1 million in revenue from its 'Free Breakfast' campaign.
- 3Use value-based promotions as a tool to boost loyalty program enrollment and increase repeat guest conversion.
Source: HospitalityNet
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