technologyHospitality Technology··1 min·For: GM, Marketing, IT, Revenue, Owner
Hotels Shift Focus to SoLoMo and Integrated Tech Solutions
Hoteliers are increasingly adopting integrated technology strategies, focusing on the intersection of social media, local search, and mobile access to drive guest engagement and bookings.
Key Takeaways
- 1Leverage SoLoMo (Social, Local, Mobile) strategies to enhance search engine and social media optimization efforts.
- 2Update central reservation systems (CRS) to keep pace with the increasing volume of online bookings and guest demands.
- 3Implement enterprise-wide tech solutions, such as VoIP and remote check-in, to drive efficiency and operational security.
Source: Hospitality Technology
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