technologyHospitality Technology·1 min·For: Owner, Revenue, Marketing, IT
Radisson & Accenture Launch AI-Native ChatGPT App
Radisson Hotel Group has launched a direct booking app natively in ChatGPT, allowing travelers to discover and book over 1,000 properties globally via natural conversation. Built using Accenture's Model Context Protocol, the tool exposes real-time CRS data directly to conversational AI agents.
Key Takeaways
- 1Enables natural-language hotel discovery and live rate access inside ChatGPT.
- 2Built on Model Context Protocol (MCP) to connect CRS inventory directly to LLMs.
- 3Preserves direct booking margins by routing reservations to Radisson's web channels.
Source: Hospitality Technology