marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
US Host Cities Launch World Cup Tourism Campaigns
US host cities are launching 'Welcome' themed marketing campaigns for the World Cup to counter recent declines in international tourism. Major cities like New York and Boston are using the global event to reassure travelers and showcase local hospitality.
Key Takeaways
- 1Leverage 'Welcome' messaging to combat international traveler hesitation following years of restrictive political rhetoric and entry requirements.
- 2Capitalize on local identity and leadership, as seen in campaigns from New York City, Boston, and Philadelphia.
- 3Prepare for a surge in international demand by aligning hotel marketing with city-wide tourism board initiatives focused on inclusivity.
Source: Skift
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