technologySkift··1 min·For: Owner, GM, Revenue, IT, Investor
HBX Group Acquires Bridgify to Accelerate AI Strategy
HBX Group, the parent company of Hotelbeds, has acquired AI startup Bridgify for €3 million to integrate advanced traveler profile matching and automation across its platform.
Key Takeaways
- 1Monitor HBX Group's shift toward becoming an AI-driven fulfillment layer for travel agents and partners.
- 2Utilize AI-powered matching technology to cross-sell tours and local experiences more effectively to hotel guests.
- 3Note the operational efficiency gains as HBX reports a 5% reduction in operating costs through automation.
Source: Skift
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