marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
Trip.com Group Strategy: Events and Culture Drive Demand
Trip.com Group is pivoting from traditional bookings to experience-driven travel by packaging high-profile events with hospitality services to drive double-digit growth.
Key Takeaways
- 1Leverage event-based packaging like concerts and sports to drive higher GMV and passenger volume.
- 2Shift from static room bookings to experience-driven marketing to capture niche, high-intent traveler segments.
- 3Utilize AI agents to solve real traveler friction points while maintaining human support for complex needs.
Source: Skift
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