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Loyalty Programs Fund 40% of Trip Costs, Hyatt Survey Finds
Featuredmarketingasianhospitality.com··1 min·For: Marketing, Revenue, GM, Owner

Loyalty Programs Fund 40% of Trip Costs, Hyatt Survey Finds

A new Hyatt survey reveals that travel rewards cover an average of 40% of vacation costs, serving as a critical booking driver for younger demographics. Despite high engagement, hoteliers face friction from complex redemption processes and trip-planning fatigue.

Key Takeaways

  1. 1Rewards cover 50% of trip costs for Gen Z and 44% for millennials, compared to just 23% for boomers.
  2. 2Nearly half of travelers delayed or skipped bookings due to fears of missing better deals.
  3. 3Roughly one in five consumers considers loyalty programs overly complicated and time-consuming.

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Source: asianhospitality.com

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