marketingasianhospitality.com··1 min·For: Owner, GM, Marketing, Revenue
L.E.K. Identifies 5 Distinct Premium Travel Segments
A new L.E.K. Consulting report outlines five distinct segments shaping the premium leisure travel market, each defining luxury value differently. While expectations vary by demographic, all segments demand tangible quality improvements to justify premium price points.
Key Takeaways
- 1L.E.K. identified five segments: Affluent Comfort-Seekers, Effortless Empty-Nesters, Aspirational Young Families, Strategic Splurgers, and Independent Explorers.
- 2All premium groups share a growing concern that upscale travel products often fail to justify their higher rates.
- 3Marriott and Delta achieved the broadest appeal across segments, while Ritz-Carlton and Four Seasons excelled within specific niches.
Source: asianhospitality.com
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