marketingHotel Business··1 min·For: Owner, GM, Marketing
Alternative Lodging Rivals Hotels in Guest Joy Index
A study by Brand Joy Lab reveals hotels, vacation rentals, and hostels score nearly identically on guest joy, challenging traditional hotels' market edge. With high consumer consideration for alternative stays, hotels must better market unique experiential benefits pre-booking.
Key Takeaways
- 1Hotels, vacation rentals, and hostels all scored within two points of each other on the Joy Index among past guests.
- 2While 69% of Americans used hotels in the past five years, 71% now consider vacation rentals and 41.6% consider hostels.
- 3Hotels must better communicate distinct stay benefits pre-booking to protect market share against alternative accommodations.
Source: Hotel Business
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