marketingSkift··1 min·For: Owner, GM, Marketing, Revenue, Investor
Solving the Two-Part Gen Z Problem in Travel
Travel brands often mistake a distribution issue for a product issue when targeting Gen Z, failing to realize that reaching younger travelers is meaningless if the product doesn't resonate. Outlined by Skift's new Readiness Framework, brands must align their channel strategy with actual product evolution.
Key Takeaways
- 1Identify if your brand has a distribution problem (reach) or a product-market fit problem (substance) using the new Skift Framework.
- 2Avoid over-investing in TikTok and social creators if the baseline hotel product does not reflect Gen Z values like authenticity and sustainability.
- 3Act on generational shifts now rather than waiting for revenue data, as Gen Z's spending power is growing faster than current KPIs may reflect.
Source: Skift
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