marketingSkift··1 min·For: Revenue, Marketing, GM, Owner
Transatlantic Travel Shifts to Shoulder Season Amid AI Boom
North American travel to Europe remains resilient but is fragmenting, with demand shifting heavily into shoulder months like September while gateway cities maintain flight capacity. Meanwhile, over half of travelers now use AI for trip planning, outpacing destination readiness.
Key Takeaways
- 1September surpassed August for U.S. arrivals to Europe, reflecting a major shift toward shoulder-season travel.
- 2Canadian outbound travel diverges as trips to the U.S. plunged over 23%, while Canadian visits to Europe grew.
- 3More than 50% of travelers use AI for trip planning, while distribution hurdles persist for secondary transit like rail.
Source: Skift
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