financeSkift··1 min·For: Owner, Investor, GM
Accor Shifts Franchise Model to Boost Owner Profitability
Accor is revamping its franchise strategy around owner profitability, simplified operations, and brand consistency as franchise deals hit 80% of its signings. Global Chief Franchise Officer Leire Leoz stresses that brand expansion must be earned by delivering property-level bottom-line value.
Key Takeaways
- 1Franchise agreements represent 80% of new signings across Accor's PM&E division.
- 2Accor created a Global Franchise Center of Excellence to standardize tools and scale best practices.
- 3Strategy focuses on net owner profitability, direct loyalty distribution, and practical AI adoption.
Source: Skift
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