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Viceroy Names Jaimie Weiss VP of Growth & Digital
marketingeHotelier··1 min·For: Marketing, Revenue, IT, Owner

Viceroy Names Jaimie Weiss VP of Growth & Digital

Viceroy Hotels & Residences has appointed Jaimie Weiss as Vice President of Growth & Digital to lead its digital strategy, performance marketing, and AI adoption. The move aims to drive direct bookings and personalize the guest journey amid the brand's ongoing global expansion.

Key Takeaways

  1. 1Weiss will oversee digital growth, AI integration, CRM, and performance marketing across Viceroy's portfolio.
  2. 2She brings 15+ years of experience from leadership roles at Proper Hospitality, IHG, and Disney.
  3. 3The appointment aligns with brand expansion including new properties in New York, Idaho, Portugal, and the Caribbean.

Read original source →

Source: eHotelier

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