financeLodging Magazine··1 min·For: Owner, GM, Investor, Ops
BWH Hotels Debuts First @HOME by Best Western in U.S.
BWH Hotels has opened its first @HOME by Best Western property in Miami, Oklahoma, signaling the brand's official entry into the competitive midscale extended-stay segment.
Key Takeaways
- 1Target the growing midscale extended-stay segment which remains a high-demand category for travelers and developers alike.
- 2Utilize the modular build prototype to potentially reduce construction timelines and costs for future development projects.
- 3Leverage flexible room configurations including studio and one-bedroom suites featuring full kitchens to attract long-term guests.
Source: Lodging Magazine
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