financeBoutique Hotel News··1 min·For: Owner, GM, Investor, Marketing
Evok Collection to Debut Nolinski Brand in French Alps
Evok Collection has acquired a new property in Val d'Isère to expand its Nolinski brand into the French Alps, marking a strategic move into luxury mountain destinations.
Key Takeaways
- 1Monitor Evok Collection's expansion into the luxury ski market with the acquisition of a new site in Val d'Isère.
- 2Note the evolution of the Nolinski brand from urban boutique to high-end mountain resort hospitality.
- 3Recognize Zaka Investments' continued support in scaling the Evok Collection's lifestyle portfolio.
Source: Boutique Hotel News
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