Dreamscape Hospitality Names Adam Patenaude as CEO
Adam Patenaude steps into the chief executive role as Dreamscape Hospitality scales beyond 40 properties across 13 hotel brands.
The short answer
Dreamscape Hospitality has promoted Adam Patenaude to president and CEO following two and a half years running the firm. The third-party operator now manages over 40 properties across 13 hotel brands including Hilton, Marriott, Hyatt, and IHG.
“Under Adam’s leadership, Dreamscape Hospitality has grown at a pace that would be impressive in any market, but what makes it remarkable is how that growth has been built on strong relationships with our owners and partners.”
The short version
- Adam Patenaude steps up from president to president and chief executive officer of Dreamscape Hospitality.
- 40 hotels across 13 brands now comprise Dreamscape's operating portfolio at the end of its second full year.
- Dreamscape completed a corporate support center in McKinney, Texas, to manage nationwide pipeline growth.
Dreamscape Hospitality promoted Adam Patenaude to president and chief executive officer following two and a half years of guiding the management firm from its launch to a portfolio scaling beyond 40 hotels [1], [2]. The Dallas-based operator oversees properties under major hotel flags including Hilton, Marriott, Hyatt, and IHG, backed by a dedicated operations center in McKinney, Texas [1], [2].
What prompted Adam Patenaude's promotion to CEO?
Adam Patenaude earned the chief executive post after directing the launch of Dreamscape Hospitality and running operations as president for two and a half years [1], [2]. During that tenure, the company consistently surpassed operational and financial targets while building direct relationships with property owners [1], [2].
As reported by Lodging Magazine, Dreamscape Companies Chairman Eric Birnbaum emphasized that the leadership change reflects both the pace of expansion and owner collaboration [2]. Birnbaum noted that the foundation created by Patenaude positions the management arm to maintain operating standards while entering additional hospitality markets [2].
How fast has the Dreamscape Hospitality portfolio grown?
The company will encompass more than 40 properties by the conclusion of its second full operating year under Patenaude's leadership [1], [2]. The footprint balances branded hospitality assets alongside unflagged boutique real estate [1], [2].
According to coverage from eHotelier, the management group holds contracts across 13 major hotel flags [1]. Its branded footprint includes properties tied to Hilton, Marriott International, Hyatt Hotels Corporation, and InterContinental Hotels Group (IHG), complemented by several independent lifestyle hotels [1], [2].
| Portfolio Metric | Dreamscape Hospitality Milestone | Source Reference |
|---|---|---|
| Total Operating Properties | More than 40 hotels by year two | eHotelier, Lodging Magazine [1], [2] |
| Major Brand Affiliations | 13 hotel flags (Hilton, Marriott, Hyatt, IHG) | eHotelier, Lodging Magazine [1], [2] |
| Independent Properties | Multiple boutique and independent hotels | eHotelier, Lodging Magazine [1], [2] |
| Corporate Hub Location | McKinney, Texas (completed in 2025) | eHotelier [1] |
| Executive Leadership Tenure | Two and a half years as President | eHotelier, Lodging Magazine [1], [2] |
Where will Dreamscape focus its future expansion?
Dreamscape Hospitality plans to leverage an active property pipeline to push its management footprint into new domestic markets across the United States [1], [2]. The expansion plan targets national markets through brand flags and boutique lodging concepts [1].
To support this regional rollout, Patenaude continues hiring corporate-level hospitality talent [1]. eHotelier noted that centralized operations run out of a corporate support hub in McKinney, Texas, which was finished last year to centralize executive leadership and property-level operational resources [1].
What operating philosophy guides the management team?
Patenaude attributes the platform's rapid uptake among hotel owners to an owner-first philosophy supported by dedicated operational systems [2]. Rather than pursuing growth for footprint alone, the operating firm focuses on building property-level teams, systems, and internal culture to produce financial performance for asset owners [2].
Lodging Magazine reported Patenaude's focus on maintaining corporate resources and board-backed investment to protect service quality as property count increases across the national portfolio [2].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Dreamscape Promotes Adam Patenaude to CEO— eHotelier
- [2]Dreamscape Promotes Adam Patenaude to CEO— Lodging Magazine
Frequently asked
+Who was named CEO of Dreamscape Hospitality?
Adam Patenaude was promoted to president and chief executive officer after serving two and a half years as the company's president, leading it from inception through rapid expansion.
+How many properties does Dreamscape Hospitality manage?
By the conclusion of its second full operating year under Patenaude, Dreamscape Hospitality will operate more than 40 hotels nationwide.
+Which hotel brands are in Dreamscape's portfolio?
The Dreamscape portfolio spans 13 major hotel brands, including properties flagged under Hilton, Marriott, Hyatt, and IHG, alongside several independent and boutique locations.
+Where is the corporate headquarters and support center located?
Dreamscape Hospitality operates out of Texas, supported by a dedicated corporate center in McKinney that was completed last year to house executive and property support teams.
+Who serves as chairman of Dreamscape Companies?
Eric Birnbaum serves as chairman of Dreamscape Companies, the parent organization behind Dreamscape Hospitality.
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