technologySkift··1 min·For: Owner, GM, Revenue, Marketing, IT, Investor
Hotel Urbano Uses Big Data to Compete in Brazil Market
Hotel Urbano is utilizing big data to capture and create travel demand in Brazil, positioning itself against global OTA rivals. Simultaneously, Hilton has launched Canopy, a new lifestyle brand aimed at modern business travelers.
Key Takeaways
- 1Leverage big data to drive demand and compete with global giants in emerging markets like Brazil
- 2Understand the profile of adventure travelers who are typically highly educated and skilled individuals
- 3Monitor new brand entries like Hilton's Canopy which shifts focus toward lifestyle-centric business travel
Source: Skift
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