Cloudbeds Selected by Aromar Hotels for Modernization

Aromar Hotels & Restaurants has selected Cloudbeds as its hospitality management platform to modernize operations and commercial management across its three-property portfolio on Spain’s Costa Brava, eHotelier reported. The family-owned operator chose the platform after reviewing multiple alternatives to consolidate management, enhance direct sales, and reduce administrative burdens on hotel staff [1].

Why did Aromar Hotels select Cloudbeds?

Aromar Hotels selected Cloudbeds after evaluating several technology providers to establish an integrated, scalable operational foundation across its portfolio [1]. As eHotelier reported, the hospitality group aims to unify operational and commercial management inside a connected software environment [1]. This deployment intends to give leadership improved visibility across its three properties, refine reporting and decision-making, and build consistent daily workflows for staff while preserving the independent character of each property [1].

Aromar has operated in the Costa Brava region for more than 60 years as an early tourism pioneer [1]. Management evaluated several options before committing to Cloudbeds, prioritizing systems that could adapt as the company expands [1]. According to eHotelier, group leadership specifically wanted to evolve management practices beyond standard PMS upgrades, targeting enhanced direct bookings and streamlined operations [1].

What features and tools will the hotels implement?

The roll-out encompasses core property management, groups and events administration, reporting systems, and guest experience tools [1]. According to eHotelier, Aromar will deploy Cloudbeds digital check-in tools, guest communication modules, and an AI-driven chatbot to automate customer interactions throughout the guest journey [1].

To support future technical requirements, Aromar will rely on the Cloudbeds open API [1]. This interface allows the company to integrate specialized software applications and peripheral systems into its hotel tech stack over time [1]. The table below shows the primary operational components Aromar is deploying through the platform:

How does the deployment affect hotel staff workflows?

The transition aims to redirect staff time away from manual paperwork and toward guest interaction [1]. Iván Todorov Ivanov, CEO of Aromar Hotels & Restaurants, stated that the group invests in tools designed to allow hotel professionals to spend more time directly attending to guests and less time handling administrative duties, eHotelier reported [1].

Ivanov emphasized that service delivery at the properties relies directly on hotel employees [1]. Streamlining back-office routines is planned to give teams the data they need to serve arriving visitors quickly without sacrificing the personal service developed over the company's 60-year operating history [1].

How does Cloudbeds plan to expand the group's market reach?

Cloudbeds will supply the data analytics and distribution reach necessary to help the group identify customer preferences and act on them rapidly [1]. Rafael Blanes, Chief Growth Officer of Cloudbeds, stated that groups defining European hospitality over the coming decade will be those that understand guest preferences best and react immediately, according to eHotelier [1].

By coupling centralized data collection with open architecture connectivity, Aromar intends to modernize commercial operations, boost distribution across target segments, and position its three Costa Brava properties for long-term growth [1].