procurement comparison
Avendra vs MarketMan
In short
Choose Avendra if you run groups and chains. Choose MarketMan if you run restaurants and hotel F&B outlets. Deployment: Group purchasing organisation versus Cloud.
Across our briefing we have run 2 stories naming Avendra and 0 naming MarketMan, and none naming both.
| Avendra | MarketMan | |
|---|---|---|
| Best for | Operators wanting negotiated group pricing rather than software — buying power, not a platform. | Restaurants and hotel F&B teams wanting inventory and supplier ordering without an enterprise rollout. |
| Best suited to | Groups and chains | Restaurants and hotel F&B outlets |
| Deployment | Group purchasing organisation | Cloud |
| Pricing model | GPO membership and supplier rebates | Per-location subscription |
| Where it is strongest | North America, expanding internationally | Global |
| Known for | The largest hospitality GPO in North America; founded by five hotel companies | Restaurant inventory and ordering; merged with Meal Ticket in 2022 |
| Our coverage | 2 stories | 0 stories |
The companies
Avendra
By the numbers
MarketMan
By the numbers
Company timelines
Founding and ownership milestones on one axis. Each dot is an event described below.
How each got here
Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.
Avendra
- 2001Founded by five hotel companies — Marriott, Hyatt, Fairmont, ClubCorp and IHG — to pool their purchasing power rather than buy separately.
- Dec 2017Aramark completes its acquisition for roughly $1.35 billion, moving the industry's largest GPO under a food service group.
MarketMan
- 2013Founded to give independent restaurants inventory control.
- Jan 2022Merges with Meal Ticket alongside a growth investment of more than $100M from PSG.
What has happened lately
From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.
Avendra
MarketMan
No coverage yet.
Frequently asked
+What is the difference between Avendra and MarketMan?
Avendra — Group purchasing organisation, built for Groups and chains, known for the largest hospitality GPO in North America; founded by five hotel companies. MarketMan — Cloud, built for Restaurants and hotel F&B outlets, known for restaurant inventory and ordering; merged with Meal Ticket in 2022.
+Which is better for a smaller property, Avendra or MarketMan?
Avendra targets groups and chains. MarketMan targets restaurants and hotel F&B outlets. Match the system to the property size before comparing features — it settles most of this decision on its own.
+How is Avendra priced compared with MarketMan?
Avendra: GPO membership and supplier rebates. MarketMan: Per-location subscription. Neither publishes list pricing, so both quote per property — any figure quoted elsewhere is a sales quote, not a price list.
Sources for the comparison table