procurement comparison
Avendra vs Craftable
In short
Choose Avendra if you run groups and chains. Choose Craftable if you run restaurants, bars and hotel F&B. Deployment: Group purchasing organisation versus Cloud.
Across our briefing we have run 2 stories naming Avendra and 0 naming Craftable, and none naming both.
| Avendra | Craftable | |
|---|---|---|
| Best for | Operators wanting negotiated group pricing rather than software — buying power, not a platform. | Operations where beverage cost and invoice capture matter as much as food. |
| Best suited to | Groups and chains | Restaurants, bars and hotel F&B |
| Deployment | Group purchasing organisation | Cloud |
| Pricing model | GPO membership and supplier rebates | Per-location subscription |
| Where it is strongest | North America, expanding internationally | North America-led |
| Known for | The largest hospitality GPO in North America; founded by five hotel companies | Beverage-heavy inventory with invoice automation |
| Our coverage | 2 stories | 0 stories |
The companies
Avendra
By the numbers
How each got here
Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.
Avendra
- 2001Founded by five hotel companies — Marriott, Hyatt, Fairmont, ClubCorp and IHG — to pool their purchasing power rather than buy separately.
- Dec 2017Aramark completes its acquisition for roughly $1.35 billion, moving the industry's largest GPO under a food service group.
What has happened lately
From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.
Avendra
Craftable
No coverage yet.
Frequently asked
+What is the difference between Avendra and Craftable?
Avendra — Group purchasing organisation, built for Groups and chains, known for the largest hospitality GPO in North America; founded by five hotel companies. Craftable — Cloud, built for Restaurants, bars and hotel F&B, known for beverage-heavy inventory with invoice automation.
+Which is better for a smaller property, Avendra or Craftable?
Avendra targets groups and chains. Craftable targets restaurants, bars and hotel F&B. Match the system to the property size before comparing features — it settles most of this decision on its own.
+How is Avendra priced compared with Craftable?
Avendra: GPO membership and supplier rebates. Craftable: Per-location subscription. Neither publishes list pricing, so both quote per property — any figure quoted elsewhere is a sales quote, not a price list.
Sources for the comparison table