The Hospitality Newsletter
Today Sunday, August 23, 2026

procurement comparison

Apicbase vs MarketMan

In short

Choose Apicbase if you run multi-site restaurant and hotel kitchens. Choose MarketMan if you run restaurants and hotel F&B outlets. Deployment: Cloud versus Cloud.

Apicbase MarketMan
Best forMulti-site kitchens wanting recipe, allergen and food-cost control alongside inventory.Restaurants and hotel F&B teams wanting inventory and supplier ordering without an enterprise rollout.
Best suited toMulti-site restaurant and hotel kitchensRestaurants and hotel F&B outlets
Where it is strongestEurope-ledGlobal
Known forRecipe and food-cost management, founded 2013 in AntwerpRestaurant inventory and ordering; merged with Meal Ticket in 2022
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The companies

Apicbase

Founded2013
FoundersPieter Wellens, Kim Rothuys, Julien Burlat and Carl Jacobs
HeadquartersAntwerp, Belgium
OwnershipPrivate, venture-backed

MarketMan

Founded2013
FoundersIgal Wolf, Or Mintz and Noam Wolf
HeadquartersNew York, New York
OwnershipMerged with Meal Ticket

By the numbers

Growth investment at merger (2022)$100M+

How each got here

Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.

Apicbase

  • 2013Founded in Antwerp around recipe and food-cost data rather than stock counting alone.

MarketMan

  • 2013Founded to give independent restaurants inventory control.
  • Jan 2022Merges with Meal Ticket alongside a growth investment of more than $100M from PSG.

What has happened lately

From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.

Apicbase

No coverage yet.

MarketMan

No coverage yet.

Frequently asked

+What is the difference between Apicbase and MarketMan?

Apicbase — Cloud, built for Multi-site restaurant and hotel kitchens, known for recipe and food-cost management, founded 2013 in Antwerp. MarketMan — Cloud, built for Restaurants and hotel F&B outlets, known for restaurant inventory and ordering; merged with Meal Ticket in 2022.

+Which is better for a smaller property, Apicbase or MarketMan?

Apicbase targets multi-site restaurant and hotel kitchens. MarketMan targets restaurants and hotel F&B outlets. Match the system to the property size before comparing features — it settles most of this decision on its own.

+How is Apicbase priced compared with MarketMan?

Apicbase: Per-location subscription. MarketMan: Per-location subscription. Neither publishes list pricing, so both quote per property — any figure quoted elsewhere is a sales quote, not a price list.

Sources for the comparison table