technologyLodging Magazine··1 min·For: Ops, F&B, Marketing, GM
Study: F&B Menus Drive Bulk of Hotel QR Code Scans
A study of 7.4 million hotel QR code scans reveals that digital dining menus outperform all other touchpoints, including Wi-Fi access and check-in. The data shows scan activity is heavily concentrated, with the top 5% of codes generating up to 95% of total engagement.
Key Takeaways
- 1In-room and restaurant menu codes drive the vast majority of hotel QR engagement, averaging 2,096 scans over their lifetime.
- 2Top 5% of QR codes generate 78% to 95% of total scan volume across analyzed hospitality accounts.
- 3Touchpoints like Wi-Fi access, checkout, and loyalty sign-ups see low engagement due to placement during transactional moments.
Source: Lodging Magazine
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