technologySkift··1 min·For: Marketing, Revenue, Owner, IT
Meta Launches Muse AI Agent Capable of Booking Travel
Meta has introduced Muse, an AI agent that books flights via direct inventory connections while scraping the open web to shop and reserve hotels. This gives the AI direct control over which hotel sites and rates it surfaces to consumers.
Key Takeaways
- 1Muse uses Duffel for direct flight inventory but browses consumer websites for hotels
- 2The AI agent automates hotel research, price comparisons, and bookings directly
- 3Open-web hotel sourcing places discovery control with the AI rather than formal integrations
Source: Skift
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