generaleHotelier··1 min·For: Owner, GM, Investor, Marketing, Ops
Miraval Brand Debuts Globally With Opening Village In Saudi
Miraval The Red Sea has officially opened on Shura Island, marking the wellness brand's first destination outside of the United States. The adults-only retreat features 180 rooms and villas designed by Foster + Partners and Rockwell Group within a regenerative tourism destination.
Key Takeaways
- 1Note the global expansion of the Hyatt-owned Miraval brand with its first international location on Shura Island, Saudi Arabia.
- 2Leverage Foster + Partners and Rockwell Group's design which integrates 180 guestrooms and villas into the natural mangrove and lagoon landscape.
- 3Integrate localized wellness programming including Arabic calligraphy, heritage storytelling, and desert stargazing to blend brand standards with regional culture.
Source: eHotelier
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