generalHotels Magazine··1 min·For: Owner, Investor, GM, Revenue, Marketing
IHG Debuts Garner Hotels Brand in Greater China
IHG Hotels & Resorts has officially launched its midscale conversion brand, Garner, in Greater China, marking its first expansion into the region with three initial signings.
Key Takeaways
- 1Leverage Garner’s flexible conversion model to rebrand existing high-quality assets in prime Chinese locations quickly.
- 2Target the growing midscale segment traveler seeking trustworthy, high-quality stays at an accessible price point.
- 3Capitalize on IHG’s localized franchise support and the 190-million-member IHG One Rewards loyalty program to drive occupancy.
Source: Hotels Magazine
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