generalBoutique Hotel News··1 min·For: Owner, GM, Marketing, Investor, F&B
The Standard to Debut in Texas with Austin Hotel Conversion
The Standard brand is expanding to Austin, Texas, through the conversion of the South Congress Hotel, marking its first location in the state. This move follows Hyatt Hotels Corporation's acquisition of the brand's parent company, Standard International.
Key Takeaways
- 1Monitor the transition as Hyatt integrates Standard International properties following its recent acquisition.
- 2Note the brand's expansion into Texas via the conversion of the existing 83-room South Congress Hotel.
- 3Expect a phased refresh covering guest rooms, F&B outlets, and public spaces to align with The Standard’s lifestyle identity.
Source: Boutique Hotel News
Keep reading
Our reporting
More in general