technologySkift··1 min·For: Owner, GM, Revenue, IT, Investor
IHG Reaps Rewards From Eight-Year Tech Infrastructure Reset
IHG has completed a massive technology overhaul, migrating core systems to the cloud and AI platforms to drive franchisee profitability and personalization.
Key Takeaways
- 1Leverage modern guest data integration in Google Cloud to scale personalized loyalty offers to 160 million members.
- 2Complete the property-management system rollout across 4,000 hotels by year-end to improve workflow efficiency.
- 3Utilize AI-driven revenue management to drive higher margins and better upsell opportunities for franchisees.
Source: Skift
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