marketingeHotelier··1 min·For: GM, Marketing, Ops, F&B
Novotel Launches Global Longevity Week Across 630+ Hotels
Novotel has unveiled an annual 'Longevity Week' campaign featuring daily wellness rituals, digital masterclasses, and F&B loyalty incentives across its global portfolio. The initiative follows a 13,000-person study showing high consumer demand for practical, science-backed wellness routines during travel.
Key Takeaways
- 1Global campaign activates across Novotel's 630+ properties with on-site programming and streaming masterclasses.
- 2Brand research reveals 71% of global consumers prioritize future wellbeing, but many struggle with implementation.
- 3Integrates F&B loyalty rewards for plant-forward dining choices to drive ALL Accor member engagement.
Source: eHotelier
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