marketingHotel Dive··1 min·For: GM, Revenue, Owner, Marketing
93% of Meeting Planners Optimistic for 2027 Despite Costs
An Amex GBT forecast reveals that 93% of global meeting professionals are optimistic about 2027, though rising costs are driving shifts toward alternative venues and budget-conscious planning.
Key Takeaways
- 193% of global event planners are optimistic for 2027, led by North America where 51% are 'very optimistic'.
- 2Rising attendee costs make budget control the top priority, with 24% of planners willing to switch hotels to cut expenses.
- 3Planners are increasingly exploring alternative venues like boutique spaces, restaurants, and cultural sites over traditional hotels.
Source: Hotel Dive
Keep reading
Our reporting
More in marketing