technologyHotels Magazine··1 min·For: Owner, GM, Revenue, Marketing, IT
IDeaS Expands Commercial Strategy Suite Beyond Revenue
IDeaS has expanded its suite of commercial strategy solutions, including RDA and Optix, to help hotels unify data across revenue, marketing, and sales functions.
Key Takeaways
- 1Adopt AI-powered market intelligence tools like Rate Data Advantage to gain real-time visibility into competitive pricing Dynamics.
- 2Integrate revenue, marketing, and sales data to move away from siloed decision-making and respond faster to market volatility.
- 3Utilize centralized budgeting and forecasting tools to align marketing spend and operational resources with forecasted demand.
Source: Hotels Magazine
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