financeBoutique Hotel News··1 min·For: Owner, GM, Investor, Revenue, Marketing
Hilton Debuts Undergraduate Brand For College Towns
Hilton is expanding its presence in university markets with the launch of Undergraduate by Hilton, a conversion-focused brand intended to complement the existing Graduate by Hilton portfolio.
Key Takeaways
- 1Monitor this new conversion-friendly brand designed to tap into university markets at a lower price point than Graduate by Hilton.
- 2Leverage Hilton's global distribution systems and Hilton Honors program to drive demand in high-barrier college towns.
- 3Identify conversion opportunities for existing independent or branded assets near universities that align with this lifestyle-focused model.
Source: Boutique Hotel News
Keep reading
Our reporting
More in finance