The Hospitality Newsletter
Today Friday, September 18, 2026
Original finance The Hospitality Newsletter Team · ·For: Owner, Investor, Revenue, GM

Marriott RevPAR Rises 3.4% as Pipeline Reaches Record 629,000 Rooms

North American strength offset Middle East declines in Q2 2026 as Marriott expanded its global footprint to over 10,000 properties.

The short answer

Marriott International posted 3.4 percent worldwide RevPAR growth in the second quarter of 2026, supported by 5.0 percent gains in the U.S. and Canada. The company lifted its full-year RevPAR outlook and reached an all-time high pipeline of approximately 629,000 rooms.

3.4%
worldwide RevPAR growth
Q2 2026
629,000
rooms in global development pipeline
end of Q2 2026
$1.366B
franchise and base management fees
Q2 2026
10,000
milestone property count reached
June 2026
“Global RevPAR increased 3.4 percent in the second quarter, with continued ADR strength. In the U.S. and Canada, RevPAR rose 5 percent, driven by broad-based increases across chain scales and customer segments.”
Anthony Capuano, President and CEO, Marriott International
Marriott RevPAR Rises 3.4% as Pipeline Reaches Record 629,000 Rooms
Photo: Mikhail Nilov / Pexels

The short version

  • Marriott raised its full-year 2026 worldwide RevPAR guidance to 3.0 to 3.5 percent after Q2 RevPAR climbed 3.4 percent.
  • Marriott reached an industry-record development pipeline of approximately 629,000 rooms across 4,186 properties.
  • Conversions represented 40 percent of Marriott's property openings and over one-third of signings in the first half of 2026.

Marriott International delivered a 3.4 percent worldwide RevPAR increase in the second quarter of 2026, driven by a 5.0 percent rise in the U.S. and Canada that overcame a 0.5 percent drop in international operations [[1], [4], [5]]. The performance prompted Marriott to lift its full-year global RevPAR growth forecast to 3.0 to 3.5 percent while expanding its pipeline to approximately 629,000 rooms [[1], [3]].

What drove Marriott's RevPAR performance across global regions?

North American rate strength and summer travel propelled regional performance, whereas geopolitical disruptions pulled down earnings in the Middle East [[1], [3]]. In the U.S. and Canada, RevPAR climbed 5.0 percent year over year, marking the highest quarterly increase the operator posted in 13 quarters, according to remarks by president and chief executive Anthony Capuano reported by Hotel Dive [4]. Capuano noted that North American growth was led by luxury and resort locations, with luxury RevPAR climbing more than 9 percent [4]. Leisure RevPAR gained 7 percent, group RevPAR rose 4 percent, and business transient RevPAR grew 3 percent, with government business lifted by easier prior-year comparisons [4]. Marriott chief financial officer Jen Mason added that World Cup play in June and July delivered an unexpected boost to global numbers [4].

hotel construction site concrete crane
Photo: Павел Хлыстунов / Pexels

International RevPAR fell 0.5 percent overall as Middle Eastern declines dragged down the wider division [[1], [3]]. In EMEA, RevPAR fell more than 5 percent, where European growth was outweighed by a 43 percent plunge in the Middle East due to regional conflict [[1], [3]]. Other overseas markets remained in positive territory. Asian Hospitality reported that Asia Pacific excluding China (APEC) generated RevPAR gains exceeding 5 percent on intra-regional travel and leisure volume [1]. Greater China RevPAR increased more than 3 percent, propelled by luxury assets in Hainan, Taiwan, and Hong Kong [[1], [3]].

How large is Marriott's development pipeline?

Marriott finished the second quarter of 2026 with a record development pipeline of approximately 629,000 rooms across 4,186 properties, an increase of nearly 7 percent compared to the prior year [[1], [3]]. About 44 percent of those pipeline rooms—covering 1,757 properties and more than 279,000 rooms—were under active construction, including hotels pending conversion [[1], [3]]. Hotel Business reported that 253 properties totaling over 34,000 rooms were approved for development without signed contracts at the end of the quarter [3]. More than half of total pipeline rooms are located outside North America [[1], [3]].

Across the second quarter, Marriott added roughly 17,900 net rooms globally, including 11,000 in international destinations [[1], [3]]. Net rooms expanded 4.5 percent from the second quarter of 2025, lifting the operating footprint to more than 10,000 properties and nearly 1.814 million rooms [[1], [3]]. In June, the company marked its 10,000th opening with the 127-key JW Marriott Ranthambore Resort & Spa in Rajasthan, India [1].

resort swimming pool guest lounge
Photo: Serg Alesenko / Pexels
Financial and Operating MetricQ2 2025Q2 2026Year-Over-Year Change / Context
Worldwide RevPAR Growth3.4%3.9% in actual dollars [1]
U.S. & Canada RevPAR Growth5.0%Highest gain in 13 quarters [4]
International RevPAR Growth-0.5%Pulled down by 43% Middle East drop [3]
Reported Net Income$763 million$766 millionFlat year over year [3]
Adjusted Net Income$728 million$844 millionExcludes impairment charges and litigation [3]
Diluted Earnings Per Share$2.78$2.90Adjusted diluted EPS reached $3.19 [3]
Adjusted EBITDA$1.415 billion$1.592 billion13% year-over-year increase [1]
Franchise and Base Management Fees$1.200 billion$1.366 billion14% year-over-year increase [3]
Incentive Management Fees$200 million$212 millionInternational sites yielded over half [3]
Worldwide Pipeline Rooms~629,000 roomsRecord high, up nearly 7% year over year [3]
Global System Size (Rooms)Nearly 1.814 millionSpans over 10,000 properties [[1], [3]]

How are conversions shaping network expansion?

Conversions have become integral to Marriott's rapid inventory delivery, accounting for more than one-third of signings and 40 percent of openings during the first six months of 2026 [[1], [3]]. Hotel Dive reported that multi-unit agreements formed a notable portion of conversion volume during the period [4]. Hotel Dive noted that conversions accounted for 34 percent of signings in that timeframe [4]. This turn toward existing buildings helped preserve portfolio growth against broader construction headwinds, with Marriott guiding full-year net room additions toward the low end of its 4.5 percent to 5.0 percent range [1].

What do fee collections signal about unit profitability?

Base management and franchise fees grew 14 percent to $1.366 billion, up from $1.200 billion during the second quarter of 2025 [3]. That growth was supported by net additions, domestic RevPAR expansion, and higher revenue from co-branded credit card pacts with JPMorgan Chase and American Express [[1], [3]]. Total incentive management fees rose to $212 million from $200 million as U.S. and Canadian hotel gains balanced reductions across EMEA [3]. Managed hotels outside North America produced more than half of the total incentive fees collected [3].

hotel restaurant executive business traveler
Photo: Johan Valentine / Pexels

Lodging Magazine reported that owned, leased, and other revenue net of expenses dropped to $49 million from $78 million in the year-ago period [5]. The decrease reflected lower contract termination fees alongside a $27 million accrual for property litigation, creating a $20 million after-tax impact or $0.08 per share [[3], [5]]. A $68 million impairment charge linked to the sale of a hotel in the U.S. and Canada drove depreciation, amortization, and other expenses up to $115 million from $53 million [[3], [5]]. General and administrative expenses reached $220 million, rising from $210 million due to compensation timing [[3], [5]]. Net interest expense increased to $201 million from $191 million because of higher debt loads, which reached $16.9 billion against $0.5 billion in cash reserves [[1], [3]].

How are loyalty and technology initiatives affecting owners?

Marriott expanded its Bonvoy loyalty program to more than 295 million accounts by quarter-end while executing refreshed long-term co-branded credit card agreements with JPMorgan Chase and American Express [[1], [3]]. Nevertheless, franchise relations saw tension; Asian Hospitality noted that a group of franchise owners requested higher compensation for discounted Bonvoy redemption bookings, arguing that property-level operators bear disproportionate costs while credit card remuneration accrues to brand headquarters [1].

On operations and guest engagement, Marriott introduced Ask Bonvoy, an artificial intelligence search engine designed for trip planning [4]. Capuano announced that the company intends to introduce an "intent to recommend" program across the U.S. and Canada, providing fee discounts to hotels that achieve elevated guest satisfaction ratings [4].

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This article was written from the following reporting. Follow the links for the original coverage.

Frequently asked

+What was Marriott's worldwide RevPAR growth in Q2 2026?

Worldwide RevPAR grew 3.4 percent, or 3.9 percent in actual dollars. Performance was driven by a 5.0 percent expansion in the U.S. and Canada, which balanced a 0.5 percent international contraction caused primarily by Middle East headwinds.

+What is Marriott's full-year 2026 RevPAR outlook?

Marriott raised its full-year global RevPAR expectation to 3.0 to 3.5 percent growth. The company expects third-quarter RevPAR to grow between 3.5 percent and 4.0 percent.

+How large is Marriott's global hotel pipeline?

The development pipeline hit a record 629,000 rooms across 4,186 properties, up nearly 7 percent year over year. About 44 percent of those rooms—over 279,000 rooms—were under construction.

+What role do conversions play in Marriott's expansion?

Conversions accounted for over one-third of total signings and 40 percent of hotel openings during the first six months of 2026, driven partly by multi-unit transactions.

+Why did international RevPAR decline in the second quarter?

International RevPAR fell 0.5 percent because a 43 percent drop in the Middle East due to regional conflict pulled EMEA RevPAR down more than 5 percent, despite gains across Europe, Greater China, and APEC.

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