The Social Hub Names Megan Kennedy as COO
Megan Kennedy joins hybrid hospitality brand The Social Hub as Chief Operating Officer to lead European operations and launch its autumn membership model.
The short answer
The Social Hub has named Megan Kennedy as Chief Operating Officer to oversee European portfolio operations and launch an autumn membership program. Kennedy brings over 20 years of lifestyle and hospitality experience from The Conduit and Selina.
“Megan is a rare leader who understands that great hospitality is built on great people and operational excellence, in equal measure. As we scale across Europe, her experience is exactly what we need to grow without losing what makes The Social Hub unique.”
The short version
- The Social Hub appointed Megan Kennedy as Chief Operating Officer, effective September 1st.
- Kennedy brings over 20 years of experience, having previously worked with The Conduit and Selina.
- The Social Hub will roll out a new European membership proposition later this autumn under Kennedy's leadership.
The Social Hub has appointed former The Conduit and Selina executive Megan Kennedy as its new Chief Operating Officer, starting September 1st [1]. Based in Barcelona with regular time at the group's Amsterdam headquarters, Kennedy will direct operational execution across the European portfolio, oversee technology and artificial intelligence investments, and steer the upcoming launch of the brand's membership program [[1], [2]].
What experience does Megan Kennedy bring to The Social Hub?
Kennedy brings more than 20 years of international hospitality and lifestyle management experience, specializing in scaling multi-site portfolios [1]. Prior to joining The Social Hub, she served as Global Chief Operating Officer at The Conduit, a London-based members' club and global impact community [[1], [2]]. Before her tenure at The Conduit, Kennedy directed large-scale operations across the Americas for hospitality brand Selina, according to reporting by Boutique Hotel News [2]. Both eHotelier and Boutique Hotel News noted her record of scaling complex operational networks while prioritizing company culture, staff development, and guest experience [[1], [2]].
What are the immediate priorities for the new Chief Operating Officer?
Kennedy's immediate mandate centres on embedding The Social Hub's upcoming European membership model and cementing operational consistency [[1], [2]]. As reported by Boutique Hotel News, Kennedy confirmed that the brand will roll out its membership proposition across Europe later this autumn [2].
Kennedy stated that her initial focus involves visiting on-site teams to assess existing practices, helping build operational baselines that maintain brand character while scaling [2]. She explained: "Ultimately, operational excellence is about creating consistency for guests and members while giving teams the confidence and freedom to deliver exceptional experiences every day" [2]. Alongside the membership release, her direct duties include supervising investments in technology and artificial intelligence to improve operational workflows for both employees and guests [1].
| Executive | Current Role | Key Operational Scope | Operating Base |
|---|---|---|---|
| Megan Kennedy | Chief Operating Officer | Multi-site operations, membership rollout, tech & AI integration | Barcelona / Amsterdam HQ |
| Eyal Amzallag | Chief Operating & Commercial Officer | Commercial direction, group operations leadership | Amsterdam HQ |
How does Kennedy fit into The Social Hub's executive structure?
Kennedy joins the operations leadership under recently appointed Chief Operating & Commercial Officer Eyal Amzallag [1]. eHotelier reported that her addition forms part of an expanded senior operations team established to support rapid portfolio growth across Europe [1].
Amzallag highlighted Kennedy's capacity to scale operating structures without diluting brand identity, noting that she brings the specific skills needed to preserve the group's culture as it expands [2]. According to Boutique Hotel News, Amzallag described her as a leader who balances staff development with rigorous execution across multi-unit hospitality systems [2].
What does this appointment mean for hybrid hospitality operations?
The appointment directly supports the continued evolution of The Social Hub's mixed-use real estate model [1]. The company operates a hybrid hospitality concept that integrates premium hotel rooms, extended-stay student accommodation, coworking facilities, food and beverage outlets, and communal meeting spaces within single properties [[1], [2]].
Managing such properties requires aligning contrasting operational requirements, from long-term student tenancy logistics to transient hotel guest turnover and daily coworking community programming [1]. Kennedy's background in private membership clubs and distributed lifestyle lodging provides direct operational groundwork for blending commercial hospitality with membership services across several European cities [[1], [2]].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]The Social Hub Appoints Megan Kennedy as New COO— eHotelier
- [2]The Social Hub Appoints Megan Kennedy as COO— Boutique Hotel News
Frequently asked
+Who is the new Chief Operating Officer at The Social Hub?
Megan Kennedy has been named Chief Operating Officer, starting September 1st. She previously served as Global Chief Operating Officer at London-based members' club The Conduit and ran operations across the Americas for Selina.
+Where will Megan Kennedy be based for her new role?
Kennedy will be based in Barcelona, working directly across the group's European portfolio while spending regular working periods at The Social Hub's headquarters in Amsterdam.
+Who does Megan Kennedy report to at The Social Hub?
She joins the senior management structure under Eyal Amzallag, who was recently appointed as The Social Hub's Chief Operating & Commercial Officer.
+When is The Social Hub launching its new membership model?
According to Megan Kennedy, The Social Hub plans to roll out its new membership proposition across its European properties later this autumn.
+What core spaces make up The Social Hub's hybrid model?
The Social Hub combines hotel rooms, extended student accommodation, coworking spaces, food and beverage operations, and meeting and community spaces within a single facility.
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