operationsLodging Magazine··1 min·For: GM, F&B, Owner, Ops
Hotels Rethink Dining as 44% of Guests Seek Local Food
Industry leaders at The Hospitality Show discussed strategies to capture F&B revenue as guests increasingly look off-property or order third-party delivery. Operators are positioning hotel restaurants as standalone venues and partnering with delivery apps to drive loyalty and spend.
Key Takeaways
- 1Questex research reveals 44% of hotel guests skip onsite dining to explore local options, while 57% still eat breakfast on-property.
- 2Executives advise ditching the term 'outlet' and operating restaurants as standalone, highly-rated destinations to attract both travelers and locals.
- 3Brands like Wyndham are partnering with Grubhub to earn loyalty points and accommodate guest delivery demand rather than resisting it.
Source: Lodging Magazine
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