India's Outbound Boom Counters Falling Inbound Numbers
While India sets ambitious long-term inbound targets, its rapid outbound expansion transforms regional source market strategies.
The short answer
India has set an ambitious target of 100 million inbound arrivals by 2047, even as current foreign visitor numbers fall. Meanwhile, a surge in outbound Indian travel is forcing global hoteliers to reshape regional marketing strategies.
The short version
- India recorded 9.2 million inbound tourists in 2025, falling short of pre-pandemic highs while aiming for 100 million by 2047.
- Skyscanner reported India as its largest market, with international flight searches jumping to 48% of total volume.
- VisitBritain expects the UK's Indian inbound market to expand 71% to £1.5 billion by 2030.
Regional commercial hospitality strategies must pivot toward Indian outbound travellers as domestic long-haul inbound arrivals stumble. While the Indian government targets 100 million inbound arrivals by 2047, current foreign arrivals dropped to 9.2 million in 2025 [1]. Simultaneously, outbound flight demand is surging, prompting foreign destinations like the UK to actively recruit Indian travellers [[2], [3]].
Why is India falling short of its inbound targets?
India is suffering consecutive annual drops in foreign visitors despite declaring a target of 100 million arrivals by 2047 [1]. As Skift reported, inbound arrivals fell to 9.2 million in 2025, down 9.4% from 2024 and 17% below the pre-pandemic peak of 10.9 million [1]. Reaching the 2047 goal will require sustained annual expansion of 12% or more, far above the historical 7.6% average logged from 1999 to 2019 [1].
Geopolitical turbulence and slashed government spending compound the slump. A report from the PHD Chamber of Commerce projects arrivals will drop an additional 15% to 20% in 2026 due to the Iran War closing critical long-haul flight corridors [1]. Border tensions have also driven arrivals from Bangladesh down 73% [1]. At the same time, India cut its overseas tourism marketing budget by 97% to roughly $361,770, shifting promotional burdens to commercial carriers IndiGo and Air India [1]. Government think tank NITI Aayog warned that even with e-visas for 177 countries, portals suffer from repeated data-entry requirements and technical glitches [1].

How fast is Indian outbound travel expanding?
Indian outbound intent is escalating dramatically, turning the country into one of the world's most critical feeder markets. According to Skift, India became Skyscanner's largest market by total user volume, logging 22% year-over-year search growth compared to a global rate of 17% [3]. Three years ago, 80% of Skyscanner searches originating in India targeted domestic destinations; today, international itineraries capture 48% of all searches, with domestic routing taking 52% [3].
Neel Ghose, travel trends and destinations expert at Skyscanner India, noted that first-time international travelers account for much of this momentum, with consumers demanding better value while maintaining shorter booking windows [3].
How are international destinations competing for Indian travellers?
Regional destination management organisations and hotel operators are actively organising trade missions to capture Indian outbound revenue. As eHotelier reported, VisitBritain partnered with Marketing Manchester and regional tourism boards to run the 'England’s Great North Destination Showcase 2026' in Delhi and Mumbai [2]. The two metropolitan hubs generate almost half of all visits from India to the UK [2].

VisitBritain estimates the UK will receive 597,000 visits from India in 2026, generating £865 million in expenditure [2]. That figure is forecast to reach £1.5 billion by 2030, a 71% value increase [2]. Northern English entities are marketing specific regional assets, such as football, cricket, music, and film locations [2]. VisitBritain research shows that 94% of Indian travellers want to visit film and television locations, a preference supported by Yash Raj Films filming productions in Britain from 2026 [2].
| Metric | Figure | Source / Organization |
|---|---|---|
| India Inbound Foreign Visitors (2025) | 9.2 million (-9.4% YoY) | Skift / WTTC summit report [1] |
| Inbound Target for India (2047) | 100 million | India Ministry of Tourism [1] |
| Projected 2026 India Inbound Decline | 15% to 20% | PHD Chamber of Commerce [1] |
| Skyscanner India Search Growth | 22% YoY (48% outbound share) | Skyscanner [3] |
| UK Visit Forecast from India (2026) | 597,000 (£865 million spend) | VisitBritain [2] |
| Projected UK India Market Value (2030) | £1.5 billion (+71%) | VisitBritain [2] |
| India Travel & Tourism GDP (2025) | $263.6 billion (46.2M jobs) | WTTC [4] |
| Projected India Travel & Tourism GDP (2036) | $527 billion (Rank 4 globally) | WTTC [4] |

What is the domestic economic outlook for India's travel economy?
India's overall domestic and international footprint remains commercially vast despite the dip in foreign leisure entries. Asian Hospitality reported that India was selected from 22 competing destinations to host the World Travel & Tourism Council (WTTC) Global Summit in Delhi in 2027 [4]. WTTC reported that travel and tourism contributed $263.6 billion to India's economy in 2025, rising 7.3% to support 46.2 million jobs, or more than one in 10 jobs across the nation [4].
The council expects the domestic travel sector to deliver $286.1 billion in 2026, supporting 48.1 million jobs [4]. Looking further ahead, WTTC projects India's travel economy will hit $527 billion by 2036, elevating the country from the world's 10th-largest travel economy to fourth overall [4].
What commercial steps should revenue managers take?
Hoteliers in regional European and Asian markets must adjust their sales models to capture outbound Indian booking flows while domestic Indian hotels recalibrate expectations around long-haul inbound receipts. Western operators cannot rely purely on capital cities; Victoria Braddock, Managing Director of Marketing Manchester, noted that Manchester hosts 21,000 annual Indian visitors contributing £8.7 million, with buyers seeking packaged itineraries spanning heritage, sports, and regional attractions [2].
Because Indian travellers maintain compressed booking windows, revenue managers targeting this segment must calibrate inventory releases later in the booking cycle rather than relying solely on early-bird international campaigns [3]. Properties targeting outbound Indian guests should also tailor sports and screen tourism packages, securing partnerships with Indian outbound operators to capture this high-spending cohort [2].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]India Targets 100M Inbound Tourists by 2047 Despite Slump— Skift
- [2]VisitBritain Leads Northern Trade Mission to Capture India Market— eHotelier
- [3]India Becomes Skyscanner's Top Market as Outbound Searches Surge— Skift
- [4]India Selected to Host 2027 WTTC Global Summit— asianhospitality.com
Frequently asked
+What is India's long-term inbound tourism goal?
India aims to achieve 100 million foreign tourist arrivals by 2047, up from 9.2 million in 2025. Reaching this milestone will require over 12% sustained annual growth, compared to its historical 7.6% rate recorded between 1999 and 2019.
+Why did India's inbound tourism decline in 2025?
Foreign arrivals fell 9.4% to 9.2 million in 2025 due to geopolitical events, air corridor disruptions from the Iran War, and a 73% drop in travellers from Bangladesh. A 97% reduction in India's overseas marketing budget further limited foreign awareness.
+How fast is outbound travel demand growing from India?
India has become Skyscanner's largest user market, recording 22% year-over-year search growth. International queries now account for 48% of all searches originating in India, up from just 20% three years ago.
+What is the UK's financial target for the Indian visitor market?
VisitBritain projects 597,000 visits from India worth £865 million in 2026. By 2030, VisitBritain expects the Indian inbound visitor market to expand by 71% to £1.5 billion.
+What experiences drive Indian outbound leisure bookings?
VisitBritain research indicates that 94% of Indian travellers are interested in visiting film and TV locations. Sporting events including cricket and football, music, and regional heritage attractions also command high interest among Indian tour buyers.
+What is the projected economic value of India's travel sector by 2036?
The WTTC projects that India's travel and tourism contribution will reach $527 billion by 2036, supporting its rise from the 10th to the 4th largest travel economy globally.
Keep reading
Our reporting
More in finance

