BWH Hotels Opens 80-Room GLō in Olive Branch, Mississippi
BWH Hotels expands its boutique footprint near Memphis with the newly constructed GLō Best Western Olive Branch, developed with Yogi DeSoto Corp.
The short answer
BWH Hotels has opened the new-build, 80-room GLō Best Western Olive Branch in Mississippi, developed by Yogi DeSoto Corp. and Patel Construction. The hotel targets logistics, healthcare, and leisure travelers in the greater Memphis metropolitan area.
The short version
- BWH Hotels opened the newly built 80-room GLō Best Western in Olive Branch, Mississippi.
- Yogi DeSoto Corp. owns and operates the property, which was constructed by Patel Construction.
- BWH Hotels activated a worldwide sales division on June 1 to drive corporate accounts to upscale and boutique properties.
BWH Hotels has officially opened GLō Best Western Olive Branch, an 80-room new-construction hotel in Olive Branch, Mississippi, designed to capture corporate and leisure demand across the greater Memphis region [1]. Owned and operated by Yogi DeSoto Corp. and built by Patel Construction, the property pairs contemporary boutique styling with functional social amenities tailored to regional business and tourism travel [[1], [2]].
Who developed and operates the new GLō Olive Branch property?
GLō Best Western Olive Branch is owned and operated by Yogi DeSoto Corp. and was constructed by Patel Construction, as reported by Lodging Magazine [[1], [2]]. The project introduces BWH Hotels' boutique midscale product to Mississippi's DeSoto County market [1].
According to Asian Hospitality, development partner Patel Construction targeted the location due to surrounding commercial expansion and travel patterns tied directly to the Memphis metropolitan area [2]. "Olive Branch represents an exciting opportunity to bring a new hospitality offering to a dynamic community," said Managing Partner Chintu Patel, emphasizing that the team targeted the area for its economic growth and rising regional travel volume [1].
What features and amenities are included in the 80-room build?
The newly constructed 80-room property features a modern, prototypical layout complemented by curated artwork celebrating local cultural destinations [1]. Lodging Magazine detailed that the design integrates dedicated wellness and outdoor leisure spaces to serve extended and weekend stays [1].
On-site facilities include a fitness center positioned overlooking an outdoor pool [[1], [2]]. Outside, the grounds feature a pergola-shaded seating area, dedicated grilling stations, and an outdoor fire pit intended for guest social gatherings [1].
| Property Detail | Specification / Facility |
|---|---|
| Property Name | GLō Best Western Olive Branch [1] |
| Room Count | 80 rooms [1] |
| Construction Type | New construction [1] |
| Ownership & Operations | Yogi DeSoto Corp. [[1], [2]] |
| Builder | Patel Construction [1] |
| Fitness & Pool | Fitness center overlooking an outdoor pool [1] |
| Outdoor Amenities | Pergola-shaded seating, grilling stations, fire pit [1] |
What demand drivers support the Olive Branch hotel market?
Olive Branch functions as a primary industrial node within the greater Memphis logistics network, driving commercial demand from major employers and distribution facilities [[1], [2]]. Amy Hulbert, vice president of boutique and upscale brands at BWH Hotels, noted that Olive Branch serves as a hub for logistics, healthcare, and manufacturing [1].
Beyond corporate demand, the property sits within an hour of regional leisure drivers, including the Clarksdale blues music scene, literary landmarks, Southern culinary destinations, Ole Miss athletics, and youth sports tournaments, according to Asian Hospitality [2].
How does this opening fit into BWH Hotels' broader portfolio?
The debut follows internal commercial moves by BWH Hotels to bolster its upscale and boutique footprints [2]. Asian Hospitality reported that BWH launched a worldwide sales division on June 1—following an internal rollout in May—specifically tasked with driving corporate business across upscale and luxury assets [2].
The broader BWH upscale and boutique portfolio features independent and branded properties across major U.S. markets, including Aiden Kansas City Downtown, Caribe Royale Orlando, Eden Roc Miami Beach, Eden Resort & Suites in Lancaster, Pennsylvania, The Loren Hotel Austin, and The Whitehall Hotel in Chicago [2].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]BWH Hotels Opens 80-Room GLō in Olive Branch— Lodging Magazine
- [2]BWH Hotels Opens 80-Room GLō in Mississippi— asianhospitality.com
Frequently asked
+How many rooms does GLō Best Western Olive Branch have?
GLō Best Western Olive Branch features 80 newly constructed rooms tailored to both corporate and leisure guests visiting the greater Memphis area.
+Who owns and built the new GLō hotel in Olive Branch?
The hotel is owned and operated by Yogi DeSoto Corp. and was constructed by builder Patel Construction.
+What amenities are available at GLō Best Western Olive Branch?
The hotel includes a fitness center overlooking an outdoor pool, a pergola-shaded outdoor seating area, grilling stations, an outdoor fire pit, and curated local artwork.
+What commercial and leisure drivers support the hotel?
The property serves Olive Branch's logistics, healthcare, and manufacturing industries, while sitting within an hour of Clarksdale blues venues, culinary landmarks, Ole Miss athletics, and youth sports tournaments.
+What sales initiatives support BWH upscale properties?
BWH launched a worldwide sales division on June 1, following a May rollout, specifically to accelerate corporate bookings across upscale and boutique properties.
Keep reading
Our reporting
More in operations