Autograph Collection Drops Bohemian Flag for Local Identities
Two Autograph Collection properties in Savannah and Orlando shed their legacy Bohemian names for localized identities and major overhauls.
The short answer
Two Autograph Collection properties in Savannah and Orlando have dropped their Bohemian branding to relaunch as Hotel Orielle and Hotel Beauden. The independent transitions bring complete overhauls to public spaces, food and beverage operations, and art programs.
The short version
- Hotel Orielle and Hotel Beauden represent separate Autograph Collection transitions away from regional Bohemian naming conventions.
- Grand Bohemian Orlando completed an $18 million overhaul across all 248 guestrooms and public areas prior to unveiling its new name.
- Both properties fully overhauled signature food and beverage operations, launching Coastal 15 Fish House in Savannah and Libra in Orlando.
Two separate Autograph Collection properties have officially dropped their legacy Bohemian branding, transitioning to bespoke, localized names alongside comprehensive property overhauls. Bohemian Savannah Riverfront has converted to Hotel Orielle, while Grand Bohemian Orlando rebranded as Hotel Beauden, pairing physical renovations and re-imagined food and beverage programs with distinct, market-specific identities [1], [2].
Why are Autograph Collection properties shedding the Bohemian name?
Hotel operators are repositioning these assets to align closely with specific municipal history rather than carrying a shared legacy brand identity. In Savannah, Georgia, the Bohemian Savannah Riverfront transitioned to Hotel Orielle, taking inspiration from 1800s three-panel oriel windows and Savannah's Romantic era [1]. Hotel Business reported that General Manager Ciarán Gardiner stated the new brand best reflects guest expectations while maintaining ties to Marriott International's soft brand and the Marriott Bonvoy program [1].
Separately in Florida, Grand Bohemian Orlando rebranded as Hotel Beauden, drawing its identity from Orlando's civic moniker, "The City Beautiful" [2]. Operator Pivot, the lifestyle operating vertical of Davidson Hospitality Group, framed the renaming as a mechanism to root the 25-year-old property directly into downtown Orlando's cultural scene rather than holding onto generic regional flag markers [2].
How extensive are the physical renovations supporting these rebrandings?
Capital deployment across both assets centers on public areas, structural design updates, and room overhauls. In Florida, Hotel Beauden completed an $18 million renovation across all 248 guestrooms and shared spaces in 2024 [2]. The project altered The Rotunda into a lounge featuring acoustic drapery, soft lighting, banquette seating, tea-height tables, and a newly installed Steinway grand piano [2].
Savannah's 75-room Hotel Orielle focused capital expenditures on architectural touches and bespoke installations [1]. The property added a 33-foot custom graphic mural highlighting regional maritime history on its rooftop, complemented by salon-style gallery installations and digital steampunk art throughout the interior corridors [1].
| Property Name | Prior Brand Identity | Location | Room Count | Key Food & Beverage Venues |
|---|---|---|---|---|
| Hotel Orielle | Bohemian Savannah Riverfront | Savannah, GA | 75 | Coastal 15 Fish House, Rocks on the Roof |
| Hotel Beauden | Grand Bohemian Orlando | Orlando, FL | 248 | Libra |
What changes are taking place across food and beverage operations?
Food and beverage concepts at both hotels were scrubbed of legacy references to match the revised naming frameworks. At Hotel Beauden, leadership replaced both The Boheme and the Bosendorfer Lounge with a single integrated restaurant and bar concept named Libra [2]. According to coverage by Hotel Business, Libra draws culinary direction from Hispanic, Floridian, and Asian culinary traditions found across central Florida [2].
At Hotel Orielle in Savannah, Executive Chef Johnny Salaverria introduced a restructured culinary program anchored by Coastal 15 Fish House and the rooftop venue Rocks on the Roof [1]. Coastal 15 deployed a menu modeled on classic Southern fish houses, while Rocks on the Roof established a sunset ritual where service teams distribute brass spyglass binoculars along River Street [1].
How do localized art programs factor into these asset conversions?
Visual art commissions represent a primary design pillar within both rebrandings, replacing uniform furnishings with regional works. At Hotel Orielle, ownership partnered with Savannah College of Art and Design (SCAD) talent [1]. The lobby displays a three-panel mixed-media work by SCAD alumna Lillian Blades that mirrors Lowcountry marshes, positioned alongside an abstract floral painting by SCAD alumna Katherine Sandoz [1].
Similarly, Hotel Beauden anchored its redesigned public area around an original lobby mural titled "The Beautiful Becoming" by American artist Amy Rader [2]. The installation references Lake Eola, the municipal swan population, Orlando's area lakes, and the hotel's established gold geometric motifs [2]. Furthermore, the property launched an official community partnership with the Steinway Society of Central Florida to support music accessibility for area youth [2].
Reported by
This article was written from the following reporting. Follow the links for the original coverage.
- [1]Bohemian Savannah Relaunches as Hotel Orielle— Hotel Business
- [2]Grand Bohemian Orlando Rebrands as Hotel Beauden— Hotel Business
Frequently asked
+What did the Bohemian Savannah Riverfront rebrand to?
The property relaunched as Hotel Orielle, an Autograph Collection Hotel, taking inspiration from 1800s three-panel oriel windows and Savannah's Romantic era.
+What is the new name of the Grand Bohemian Orlando?
Grand Bohemian Orlando rebranded as Hotel Beauden, operating under Pivot, the lifestyle vertical of Davidson Hospitality Group, as part of Marriott's Autograph Collection.
+How much capital was invested in the Grand Bohemian Orlando renovation?
Hotel Beauden completed an $18 million renovation in 2024 covering all 248 guestrooms alongside its public gathering spaces.
+What restaurant replaced The Boheme in Orlando?
A new signature restaurant and bar named Libra replaced both The Boheme and the Bosendorfer Lounge, offering a menu shaped by Hispanic, Floridian, and Asian influences.
+Who manages food and beverage at Hotel Orielle?
Executive Chef Johnny Salaverria oversees food and beverage at Hotel Orielle, which includes Coastal 15 Fish House and the River Street rooftop lounge Rocks on the Roof.
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