The Hospitality Newsletter
Today Sunday, August 23, 2026

procurement comparison

Craftable vs MarketMan

In short

Choose Craftable if you run restaurants, bars and hotel F&B. Choose MarketMan if you run restaurants and hotel F&B outlets. Deployment: Cloud versus Cloud.

Craftable MarketMan
Best forOperations where beverage cost and invoice capture matter as much as food.Restaurants and hotel F&B teams wanting inventory and supplier ordering without an enterprise rollout.
Best suited toRestaurants, bars and hotel F&BRestaurants and hotel F&B outlets
Where it is strongestNorth America-ledGlobal
Known forBeverage-heavy inventory with invoice automationRestaurant inventory and ordering; merged with Meal Ticket in 2022
Our coverage0 stories0 stories

The companies

MarketMan

Founded2013
FoundersIgal Wolf, Or Mintz and Noam Wolf
HeadquartersNew York, New York
OwnershipMerged with Meal Ticket

By the numbers

Growth investment at merger (2022)$100M+

How each got here

Ownership and funding history — it shapes roadmap, support and pricing more than any feature list does.

MarketMan

  • 2013Founded to give independent restaurants inventory control.
  • Jan 2022Merges with Meal Ticket alongside a growth investment of more than $100M from PSG.

What has happened lately

From our daily desk, rebuilt on every publish — funding, launches, contracts and leadership moves at each company.

Craftable

No coverage yet.

MarketMan

No coverage yet.

Frequently asked

+What is the difference between Craftable and MarketMan?

Craftable — Cloud, built for Restaurants, bars and hotel F&B, known for beverage-heavy inventory with invoice automation. MarketMan — Cloud, built for Restaurants and hotel F&B outlets, known for restaurant inventory and ordering; merged with Meal Ticket in 2022.

+Which is better for a smaller property, Craftable or MarketMan?

Craftable targets restaurants, bars and hotel F&B. MarketMan targets restaurants and hotel F&B outlets. Match the system to the property size before comparing features — it settles most of this decision on its own.

+How is Craftable priced compared with MarketMan?

Craftable: Per-location subscription. MarketMan: Per-location subscription. Neither publishes list pricing, so both quote per property — any figure quoted elsewhere is a sales quote, not a price list.

Sources for the comparison table